Siggy Alden

Motion Systems & Brand Designer

New York, USA.
siggyalden.com

About

Multidisciplinary Designer specializing in Motion Systems and Kinetic Identity. I work with brand strategy and technical execution, building scalable motion frameworks for global brands like Google Gemini and PepsiCo. Focused on the intersection of systematic design and AI-first production workflows.

Work

Alden Design LLC

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Principal Motion Lead

Remote, United States, US

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Summary

Led motion system and campaign asset development for product launches and multi-market brand initiatives across diverse agencies and high-profile clients including Google and PepsiCo.

Highlights

Architected comprehensive motion frameworks for Google Gemini & Lens, extending kinetic brand language into UI motion systems for AI-integrated experiences

Produced high-impact, executive-facing motion assets for PepsiCo's 2025 Future Smarts Conference, delivering critical presentation content under accelerated timelines.

Adapted established De Beers brand guidelines into refined social and digital motion campaigns, successfully engaging a global luxury audience.

Designed and animated compelling motion and graphic assets for Visual Soldiers' digital brand experiences, blending modern 2D animation with UI-driven storytelling to enhance brand narratives.

Voodies

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Senior Motion Designer (Contract)

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Summary

Defined visual motion identity for marketing campaigns, significantly increasing brand presence across web and social platforms.

Highlights

Established the visual motion identity for flagship marketing campaigns, significantly scaling brand presence across digital and social touchpoint

Google

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Lead Motion Designer / UX Researcher

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Summary

Contributed to research, design, and development of forward-thinking concepts to reimagine privacy, safety, and security on Android.

Highlights

Collaborated with R&D teams to translate complex privacy and security concepts into tangible, trust-building mobile designs for Android

Played a pivotal role in exploring innovative solutions to enhance user trust and data protection, translating complex ideas into tangible designs aligned with Google's vision for mobile security.

Education

Savannah College of Art and Design (SCAD)

Savannah, Georgia
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Motion Graphics Grade: 3.89

Skills

Animation & Post

After Effects, Premiere Pro, Photoshop, Illustrator, InDesign, Lottie, Cavalry.

3D & Interactive

Cinema 4D, Blender, TouchDesigner, MadMapper.

Design & UI

Figma, Typography, Storyboarding, Cinematography.

Audio & Tech

Pro Tools, Logic, Digital Asset Management, HTML, Design Systems & Logic, Workflow Automation.